Figure 03, the company’s third-generation humanoid platform. Image courtesy of Figure AI.

Company identity

Figure AI is a privately held U.S. company developing a general-purpose humanoid robot, the Helix vision-language-action system that controls it, and the manufacturing infrastructure intended to produce both as a commercial platform. Founded in 2022, Figure has moved unusually quickly through three robot generations, large venture rounds and an extended deployment with BMW.

The company describes its destination as autonomous humanoids for work and the home. Its verified commercial evidence is narrower: Figure 02 performed a defined sheet-metal handling process at BMW’s Spartanburg plant, and Figure 03 has returned for a logistics sequencing project. Household demonstrations show research progress, but they are not evidence of a consumer product available for purchase.

Basic information

Field	Information
Formal name	Figure AI, Inc.
Founded	2022
Headquarters	San Jose, California, United States
Founder	Brett Adcock
Chief executive	Brett Adcock
Ownership	Privately held
Employee count	Not publicly disclosed in the current source set
Current robot	Figure 03
AI platform	Helix 02
Manufacturing program	BotQ
Data program	Index
Website	figure.ai

Founding team and leadership

Brett Adcock founded Figure after previously founding recruiting marketplace Vettery and electric-aircraft company Archer Aviation. He remains founder and CEO and sets the company’s product, culture and long-term strategy publicly. Figure’s own materials do not present a conventional co-founding team.

The company has recruited specialists across humanoid hardware, controls, AI and manufacturing, but it does not publish a complete current leadership roster or employee count on its main company page. That limits outside assessment of how executive responsibility is distributed. Figure’s operating model is visibly founder-led, with aggressive vertical integration spanning actuators, batteries, robot software, AI models, data collection and final assembly.

Products and programs

Figure 01 was the company’s first complete electromechanical prototype and took its first steps in 2023. Figure 02 introduced a more integrated body, improved hands and the configuration later used at BMW. Figure retired the Figure 02 fleet after the BMW program and replaced it with Figure 03 in 2025.

Figure 03 is designed around the Helix AI system and for lower-cost production. It adds palm cameras, tactile sensing, softer external materials, wireless charging and a redesigned vision system. Figure says the new robot uses fewer complex machined parts and more die-cast, molded and stamped components. It has not published a standard price, external developer package or general purchase process.

Helix 02 is Figure’s current hierarchical control system. The company describes three layers: semantic reasoning, a visuomotor policy and a whole-body controller. Published demonstrations include multi-minute kitchen and room-cleaning sequences and fine manipulation. These are company-run demonstrations with disclosed architectural details, not independent product benchmarks.

BotQ is Figure’s manufacturing operation, while Index is its human-video data collection program. In August 2026, Figure said Index contributors had uploaded more than 16 million videos and that the company planned to spend more than $1 billion on data and compute over the following year. Those figures remain company-reported.

Core technology

Figure’s main technical bet is that one integrated learning stack can connect language, images, touch and robot state to coordinated full-body action. Helix 02 uses higher-level semantic goals while faster policies handle joint targets, balance and contact. That architecture attempts to avoid building a separate hand-programmed controller for every task.

The second bet is vertical integration. Figure designs critical actuators, batteries, sensors, structures and electronics internally, builds robots at BotQ and runs its own data pipeline. This can shorten iteration cycles and align hardware with AI training. It also makes the company responsible for multiple capital-intensive businesses at once.

Financing history

Date	Financing event	Disclosed amount and valuation	Editorial treatment
May 2023	Series A led by Parkway Venture Capital	$70 million	Completed financing
February 2024	Series B with Microsoft, OpenAI Startup Fund, NVIDIA, Bezos Expeditions and others	$675 million at a $2.6 billion valuation	Completed financing
September 2025	Series C led by Parkway Venture Capital	More than $1 billion in committed capital at a $39 billion post-money valuation	Company-announced financing; “committed capital” retained as stated

The rounds are listed separately rather than converted into a cumulative total. Figure’s Series C wording refers to more than $1 billion in committed capital, and the company does not provide a complete capitalization table. Valuation is not cash raised, and the $39 billion post-money figure is not evidence of revenue or robot deployment volume.

Partnerships and deployment

BMW is Figure’s strongest external validation. BMW says Figure 02 supported production of more than 30,000 X3 vehicles during a 2025 deployment at Spartanburg. Figure reports more than 90,000 parts handled, roughly 1,250 operating hours and ten-hour weekday shifts. BMW’s description confirms that the robot worked in an existing production environment, although neither party discloses fleet size, intervention rate or project economics.

Figure 03 returned to Spartanburg in 2026 for a more variable logistics sequencing workflow. The robot must pick parts in changing orientations, place them into a trolley and reposition its body during the task. The project is evidence of continued customer access and a harder use case, not yet a published scaled production result.

Figure also announced a commercial agreement with Catalyst Brands beginning at a Reno distribution center. Its Brookfield partnership covers investment, human-video data collection, infrastructure and potential deployments across Brookfield properties. “Potential deployments” should remain separate from robots already operating at a customer site.

Business model

Figure appears to be building an integrated robot-and-AI service for enterprise customers before pursuing homes. The company would supply hardware, autonomy, deployment integration and continuing model improvement. Public materials do not disclose whether customers buy robots, lease them or pay by task or operating hour.

Standard price, service cost, warranty, gross margin, customer payback period and recurring software fees are unknown. Figure’s large valuation therefore rests on expectations that production scale and generalist capability will create a very large future market. The BMW relationship proves that at least one constrained workflow can operate in production; it does not establish the economics of that market.

Development timeline

2022: Brett Adcock founds Figure and publishes its humanoid-robot master plan.
2023: Figure emerges from stealth, raises a $70 million Series A and Figure 01 takes its first steps.
2024: Figure raises a $675 million Series B at a $2.6 billion valuation and tests Figure 02 at BMW Spartanburg.
2025: Figure introduces Helix, announces BotQ, completes the extended Figure 02 BMW deployment, unveils Figure 03 and raises more than $1 billion in Series C capital commitments.
January 2026: Figure presents Helix 02 as a whole-body vision-language-action system.
April 2026: Figure says BotQ has produced more than 350 Figure 03 robots and reached a peak rate of one robot per hour.
June 2026: Figure 03 begins a new BMW logistics project.
August 2026: Figure publicly launches the Index data program.

Evidence ledger

Confirmed

Figure was founded by Brett Adcock in 2022 and is headquartered in San Jose.
Figure completed disclosed Series A and Series B rounds and announced a Series C at a $39 billion post-money valuation.
BMW confirms that Figure 02 worked in its Spartanburg production operation and that Figure 03 entered a subsequent logistics project.
Figure has publicly introduced Figure 03, Helix 02, BotQ and Index.

Company claim

Figure 02 handled more than 90,000 parts and accumulated more than 1,250 operating hours at BMW.
BotQ produced more than 350 Figure 03 units and increased peak throughput to one robot per hour.
BotQ’s first line can support 12,000 robots annually and Figure targets 100,000 units over four years.
Helix 02 demonstrations are autonomous and use one learned system for extended whole-body tasks.
Index has collected more than 16 million uploaded videos and will support rapid model scaling.

Unknown

Number of robots simultaneously deployed at BMW or other customer sites.
Independent reliability, uptime, intervention and safety measurements.
Current revenue, standard contract structure and unit economics.
How many of the reported Figure 03 units are customer-ready rather than internal training or development systems.
Consumer launch date, price, service model and home-use certification.

Editorial assessment

Figure’s primary advantage is speed. The company has connected hardware iteration, AI development, data collection, manufacturing and customer access faster than most competitors. BMW provides evidence that this integration can produce useful work rather than only demonstrations.

The central risk is that the company’s narrative scales faster than its public evidence. Hundreds of manufactured robots are not the same as hundreds of commercial deployments, and one hourly production milestone does not establish sustained annual output. The $39 billion valuation raises the performance threshold further: Figure must turn technical velocity into reliable fleets and repeatable customer economics.

The next decisive disclosure is not another dexterity video. It is an operating record for Figure 03 showing fleet size, task completion, interventions, uptime, safety performance and customer expansion. Until then, Figure is best understood as an unusually well-funded early commercial robotics company—not a proven mass-market robot manufacturer.

Update history

2026-09-02: Profile created with Index, Figure 03 production claims, BMW deployment evidence and the current financing record.

Related reporting

No related Embodied AI Insights article is assigned at publication draft stage.

Sources & evidence

Figure company page — official company and product-history source; accessed September 2, 2026.
Figure master plan — founder statement, May 20, 2022; accessed September 2, 2026.
Parkway Venture Capital’s Figure portfolio record — investor source for founding and financing milestones; accessed September 2, 2026.
Figure raises $675 million at a $2.6 billion valuation — company-issued financing announcement, February 29, 2024; accessed September 2, 2026.
Figure Series C announcement — official financing announcement, September 16, 2025; accessed September 2, 2026.
Introducing Figure 03 — official product and manufacturing description, October 9, 2025; accessed September 2, 2026.
Introducing Helix 02 — official AI-system description, January 27, 2026; accessed September 2, 2026.
Ramping Figure 03 production — company manufacturing update, April 29, 2026; accessed September 2, 2026.
BMW advances Figure 03 project in Spartanburg — named-customer source, June 25, 2026; accessed September 2, 2026.
Introducing Index — company data-program announcement, August 25, 2026; accessed September 2, 2026.

Sources

Accessed: September 2, 2026

Company and leadership

Company — Figure. Official product progression and company positioning.
https://www.figure.ai/company
Master Plan — Figure, Brett Adcock, May 20, 2022. Founder, company mission and initial roadmap.
https://www.figure.ai/master-plan
Culture at Figure — Figure, Brett Adcock, May 20, 2022. Founder role and operating principles.
https://www.figure.ai/culture
Figure AI portfolio record — Parkway Venture Capital. Investor source for founding and financing milestones.
https://www.parkway.vc/portfolio/figure

Financing

Figure announces $70M Series A — Parkway Venture Capital, May 24, 2023. Round amount, lead investor and use of funds.
https://www.parkway.vc/news-posts/figure-announces-70m-series-a-to-support-commercialization-of-figure-01-humanoid-robot
Figure raises $675M at $2.6B valuation — company-issued announcement distributed by PR Newswire, February 29, 2024. Investors, valuation and OpenAI collaboration.
https://www.prnewswire.com/news-releases/figure-raises-675m-at-2-6b-valuation-and-signs-collaboration-agreement-with-openai-302074897.html
Figure exceeds $1B in Series C funding at $39B post-money valuation — Figure, September 16, 2025. Round terms and investors.
https://www.figure.ai/news/series-c

Products, AI and manufacturing

Introducing Figure 03 — Figure, October 9, 2025. Hardware changes, intended markets and manufacturing design.
https://www.figure.ai/news/introducing-figure-03
Introducing Helix 02: Full-body autonomy — Figure, January 27, 2026. System architecture and company demonstrations.
https://www.figure.ai/news/helix-02
BotQ: A high-volume manufacturing facility for humanoid robots — Figure, March 15, 2025. Manufacturing strategy and initial capacity target.
https://www.figure.ai/news/botq
Ramping Figure 03 production — Figure, April 29, 2026. Company-reported production count and throughput.
https://www.figure.ai/news/ramping-figure-03-production
Introducing Index — Figure, August 25, 2026. Company-reported data-program metrics and planned expenditure.
https://www.figure.ai/news/introducing-index

Partnerships and deployment

F.02 contributed to production of 30,000 cars at BMW — Figure, November 19, 2025. Company-reported runtime, parts and shift data.
https://www.figure.ai/news/production-at-bmw
BMW Group advances the use of Physical AI with Figure 03 — BMW Group, June 25, 2026. Named-customer confirmation of Figure 02 production work and Figure 03 sequencing project.
https://www.press.bmwgroup.com/canada/article/detail/T0458794EN/bmw-group-advances-the-use-of-physical-ai-in-production-with-figure-03-project-in-spartanburg
Figure signs agreement with Catalyst Brands — Figure, May 26, 2026. Commercial agreement and initial Reno site.
https://www.figure.ai/news/figure-signs-agreement-with-catalyst-brands
Figure announces strategic partnership with Brookfield — Figure, September 17, 2025. Investment, data collection, infrastructure and prospective deployment scope.
https://www.figure.ai/news/figure-announces-strategic-partnership-with-brookfield

Image materials

Figure company page hero asset — official Figure company photograph delivered from Figure’s Contentful media domain.
Landing page: https://www.figure.ai/company
Asset: https://images.ctfassets.net/qx5k8y1u9drj/7m2MLTf6sS3H6qvQYU9S4r/2375be0cf4e6c15d3998e66efa8119ce/hero-company-image-04.jpg

Source hierarchy note

BMW controls confirmation of the production relationship and its own deployment description. Figure controls its product architecture, internal production, data and capability statements. Investor and company-issued financing announcements control round terms; valuation is never treated as operating performance.